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BMW Group UK and Drover Announce Mobility Partnership
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BMW Group UK joins Drover’s mobility-as-a-service marketplace and becomes key fleet partner, powering Drover’s unique car subscription product. 


London, 5th April, 2018 - Drover, the car subscription company, announced today that it is partnering with BMW Group UK to launch a new, unique way to get access to BMW and MINI vehicles on a flexible, monthly all-in subscription basis.


Facilitating customers to drive vehicles like the iconic MINI Cooper or ultimate driving machines such as the BMW 1, 2, 3 and 5 series, as well as exciting X and i models, for one all-inclusive monthly subscription price, is an important alternative avenue for car ownership to be compatible with the adaptable, technology-driven lifestyles of today. Drover’s innovative user proposition rolls the entire cost of car ownership into one monthly price, including the cost of the car, insurance, maintenance, servicing, taxes and breakdown cover, and makes it available as an online offer on Users can swap, upgrade or downgrade their car monthly or just cancel altogether, without any long-term commitment or steep upfront down-payments.


“New, creative solutions allow the chance for car buyers to experience BMW or MINI ownership for as long or as little as they require.”, says Chris Brownridge, Sales Director at BMW Group UK. “BMW Group UK is at the forefront of such development and we are excited to announce a partnership with Drover, the car subscription platform. Through its new subscription model we are able to provide an even wider range of ways to access BMW and MINI vehicles for retail buyers to suit their changing requirements.”


The partnership idea was born during BMW’s Innovation Lab program, a ten-week programme which enables start-ups to trial products at scale, receive expert mentoring from senior members of the BMW Group UK management team and access insights from leading subject matter experts in the automotive and automotive finance sectors.


Felix Leuschner, founder & CEO of Drover says “We are incredibly excited to be working with BMW Group UK and very proud to be announcing our partnership, which is a direct outcome of our participation in BMW’s Innovation Lab. Our partnership brings together the latest and best in cars with a new model of ownership to give those demographics access to vehicles who might otherwise not purchase one, driving incremental revenue for BMW Group UK”.


About Drover

Drover offers flexible, monthly all-in car subscriptions to its customers, allowings its users to swap, upgrade or downgrade their car monthly or just cancel altogether, without any long-term commitment or steep upfront down-payment. Drover provides this service through a marketplace model, providing its over 100 fleet partners with an easy to manage listings and fleet management interface, allowing them to monetise available vehicles effectively on Drover’s platform. Drover launched in January 2016, has handled tens of thousands of vehicle bookings since and has been serially backed by Version One, Forward Partners, Cherry Ventures, Partech and BP Ventures.

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About BMW Group UK

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. In 2016, the BMW Group sold approximately 2.367 million cars and 145,000 motorcycles worldwide. The profit before tax was approximately € 9.67 billion on revenues amounting to € 94.16 billion. As of 31 December 2016, the BMW Group had a workforce of 124,729 employees.


BMW Group UK, is a central part of BMW’s wider operations, in that all three of the groups’ brand, BMW, MINI and Rolls-Royce Motor Cars, are represented in UK manufacturing operations. The company has invested nearly £2 billion in its UK operations since 2000, with the UK being BMW Group’s fourth largest sales market in the world.


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