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Chips Food Waste Show Traction
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Patent-pending technology converting sunflower oilcakes into protein-rich ingredients proved market tests.
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“A year ago, when we started our business we heard a lot of concerns about perception of animal feed as the ingredient. Chips from food waste?- Disgusting. Soylent green. We continue to hear it today, but $37K in sales within first 3 months after launch prove the opposite”- says Aleh Manchuliantsau, PLANETARIANS founder and CEO 


Chips from Sunflower oilcake offer 3x more protein, 2x more fiber and 3x less fat per serving than typical potato chips, and have a lower price compared to soy-fortified protein chips.


Who are the customers?

Males and females buy it mostly equally, with the peak at age of 55-64 y.o.


Why do they buy?

Key drivers are: Health benefits and desire to reduce the impact on Earth. 


Where are they from?

The majority orders comes from California, followed by Florida and New York area.


You may check the full report in attached file.


What do they say?

- These chips were very light and fresh tasting with just the right amount of cinnamon flavor. When I read they were described as "healthy" I was skeptical of what they were going to taste like. I was surprised. Fresh, crisp, and much better tasting than most health food snacks (Richard, Verified Amazon Customer)


Check more reviews on videos by the following links: Sweet&Smoky BBQ, Sweet Cinnamon and Fiery Sriracha.


Now, when the perception test completed we're ready to open a new chapter and challenging all food scientists. Apply, get a experimental pack and develop your products based on PLANETARIANS ingredients. Check details on the Double Protein Challenge page.


Short information about company:

PLANETARIANS’ patent-pending technology adds value to overlooked ingredients like sunflower oilcake, converts them into high-protein ingredients, and offers food manufacturers a healthy, plant-based protein at an affordable price for use in a variety of food applications.


Short information about ingredients:

Sunflower is an important agricultural crop for US producers in the northern plains of the Dakotas to the panhandle of Texas. Sunflower oil is valuable and healthy vegetable oil. Sunflower seeds are enjoyed as a healthy, tasty snack and nutritious ingredient for many foods. Sunflower oilcake is a commodity product, left after oil is extracted from seeds, with animal feed as its primary use. PLANETARIANS’ technology unlocks the protein from Sunflower oilcake for human consumption in a broad range of food applications. 


Protein from sunflower oilcake - branded as SunMeal - has a similar price to soy flour, but it’s allergen-free and Non-GMO, unlike soy-based proteins, and 5x cheaper than pea protein. It’s sustainable and does not require growing any additional crops.


- 5x cheaper than pea protein

- allergen-free, unlike soy-based proteins

- Non-GMO, gluten-free, vegan

- high in fiber to feed the microbiome

- Neutral, pleasant taste of sunflower seeds, odorless 

- Ready to eat – it can be used in energy bars as is w/o extra treatment.

- And it’s sustainable - it does not require growing any additional crops.


Food companies can make products directly from SunMeal or fortify existing formulas with protein and fiber. SunMeal can be used for cereals, protein bars, salty snacks, baked products, dairy and dessert products, prepared food (noodles, cream soups), beverages (RTD & powder) and vegetarian substitutes. Using SunMeal improves the nutritional profile and cuts costs. For example, chips from Sunflower oilcake offer 3x more protein, 2x more fiber and 3x less fat per serving than typical potato chips, and have a lower price compared to soy-fortified protein chips.

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