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Interactive Advertising Market Drivers, Restraints, Company Profiles and Key Players Analysis by 2027
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Interactive Advertising Market, By Type (Sponsorship, Blogging, Widgets, Offline Activation, Social Media), By Organization Size (Small and Medium Size Enterprises, Large Enterprises), By Vertical (BFSI, Retail & Consumer Goods) - Forecast 2027

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Interactive Advertising is a technique to promote and encourage customer participation. This technique involves online interaction through social media, videos, and web banners. The main objective of the Interactive Advertising Market  is to increase customers' engagement by interacting with them through ads and feedbacks. The main advantage of Interactive Advertising is that it encourages the customers to engage and interact with ads. It increases the social interaction between the buyer and vendors. 

The Interactive Advertising Market is segmented based on Type, Organization Size, and Vertical segment. In the type segment, the market is categorized into mobile advertising, videos, social media, internet, email marketing, social media marketing, sponsorship, blogging, widgets, offline activation, and others.

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The Interactive Advertising Market includes small and medium enterprises and large enterprises based on organization size. The vertical segment of the market consists of retail and consumer holds, BFSI, IT and telecommunication, media and entertainment, travel, transportation, supply chain and logistics, healthcare, education and government, energy and power utilities.

The geographical status of the Interactive Advertising Market shows its growth in major regions of the world such as North America, Europe, Asia Pacific, and the remaining regions in the world. North America is accounted for holding the highest share among other regions due to financially strong countries and prominent players. The US market has shown rapid growth due to the rise in demand for advertising in this sector.

In November 2019, major key player Stack Adapt partnered with SpotX to focus on connected TV inventory and audience.

Top Key Players

  • Gray Advertising (US),
  • BBDO (US),
  • Crispin Porter + Bogusky (US),
  • The Martin Agency (US),
  • German (US),
  • Ogilvy & Mather (US),
  • Droga5 (US),
  • Wieden+Kennedy (US),
  • Butler, Shine, Stern & Partners (US),
  • Mullen Advertising (US)

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